A 20-minute private interview.
Adaptive to your industry and your answers. It asks for proof, not opinion, because opinion is what every AI assessment already has.
Hospitality / Executive Diagnostic
Before you spend on AI.
Know where it pays at your property and where it would break first. No new software.
An open letter to CEOs who are about to spend on AI. Read the letter →
01 / What you walk away with
Five things a leadership team needs before spending on AI.
Everyone promises where AI pays. Nobody tells you where it will fail.
Where AI will pay. The single operating constraint that limits the property most, and the two or three levers around it where AI creates leverage. Not a list of tools.
What to prioritize. Ranked, with the reason for the rank.
What not to automate yet. The parts of the operation that are not structurally ready, and what has to be true first. This is the part most AI assessments skip, and the part that saves the most money.
What it is worth. A conservative dollar figure for each lever, built from a number you stated against a named benchmark. If you cannot state the number, the report says so instead of inventing one.
What to do in the next 90 days. A 30/60/90 leadership roadmap, and Session 1 on Zoom to walk it with you, included.
02 / How it works
A board-level report.
Web and PDF. Readiness score, constraint map, lever-by-lever economics, 90-day roadmap. Every dollar shows its source.
Session 1, on Zoom, included.
We walk the findings together. If the opportunity is real, the 90-Day Advisory works the plan with you. If it is not, you have the read you needed and you paid $1,995 for it.
03 / Every dollar has a source
Most AI assessments print a number to impress you. This one refuses to.
Each dollar figure in the report is one of your stated numbers, multiplied against a benchmark we name, at a conservative capture rate we show. Where you cannot state the number, the report prints a visibility finding instead of a dollar. The figure is smaller than a consultant would show you. It is also one you can defend to an owner, a partner, or a lender.
Prepared for / Hospitality / Confidential
Leadership sees guest activity and event volume, but cannot isolate where the first service or labor breakdown occurs.
Guest experience is being interpreted through satisfaction and activity instead of measurable operating readiness.
No single operating view proves whether service inconsistency is caused by staffing, handoffs, event planning, service recovery, or revenue leakage.
On Monday morning, compare staffing plans, event handoffs, service recovery logs, guest communication, revenue capture, and owner accountability.
04 / What the interview is like
Which guest journey, reservation, staffing, service recovery, or property-level workflow is creating the most operating pressure right now?
“Guest satisfaction is strong, but labor coordination and event execution still feel inconsistent.”
“Is the constraint staffing, handoff discipline, service recovery, event setup, guest communication, or revenue capture? What report would prove that by Monday morning?”
Describe the business context: number of locations or properties, event spaces or internal hospitality teams, leadership structure, customer segments, and the workflow that creates the most pressure.
Two properties, one leadership team across both, mostly leisure guests with a growing group business. The pressure is the front desk knowing what happened on the last shift.
Where do reservations, event inquiries, private dining, group requests, or internal hospitality requests lose momentum before they become owned work?
Event inquiries. They come in by email and phone, get acknowledged, and then sit until someone has time to price them.
What guest, client, visitor, or event context must survive across shifts, departments, locations, or future interactions?
Guest preferences and any service recovery. Right now that lives with whoever handled it.
The interview does in 20 minutes what a week of discovery would take.
It asks for proof, not opinion, because opinion is what every AI assessment already has.
05 / The report
Twenty-four sections, built from your interview.
Each figure comes from a number you stated, against a benchmark we name. Where you could not state one, the report says so.
- 01Executive Snapshotfrom your stated numbers
- 02Board memofrom your stated numbers
- 03Opening Verdict
- 04Board-Level Thesis
- 05Readiness Score and Revenue Opportunityfrom your stated numbers
- 06Money Movement Map
- 07Five Issues Shaping the Revenue Opportunity
- 08Top Constraint Analysis
- 09Metric Deep Diveswhere a number was missing
- 10How Each Bottleneck Works Inside the Operation
- 11Executive Signal Layer
- 12Strategic Judgment Layer
- 13Vertical Operating Context
- 14Evidence Register
- 15Priority and Risk Map
- 16Scenario Modeler: Adjust Assumptions to Estimate Recoverable Annual Upsidefrom your stated numbers
- 17Role and Workflow Impact
- 18Change Management
- 19Turn Diagnosis Into Motionfrom your stated numbers
- 20Readiness, in your words
- 21Where it pays, and where it would breakwhere a number was missing
- 22Monday morning
- 2330 / 60 / 90 Roadmap
- 24Executive Diagnostic vs. Operational Diagnostic
- 25Methodology and Confidence Notes
Monday morningPull
- Open reservation follow-up by owner and next action
- Guest issue records with recovery owner and closeout
- Housekeeping readiness and room-status exceptions
- Repeat guest preferences visible to front desk and management
- Sample recent bookings, events, guest issues, and service recovery records for owner, status, source system, and follow-up.
Monday morningVerify
- Guest / Client Experience Continuity
- More reusable preferences, fewer repeated issues, cleaner recovery notes, and stronger cross-shift continuity.
- Systems Integration and Data Trust
- Fewer manual reconciliations, clearer system ownership, and higher confidence in operating reports.
- Follow-Up and Service Recovery
- More closed-loop recovery, fewer repeat issues, clearer lost-opportunity reasons, and better future personalization.
- Booking Pipeline Visibility
- Fewer stale opportunities, clearer next actions, faster handoffs, and cleaner demand-to-execution reviews.
- Staffing and Service Execution
- Better pre-shift or pre-event readiness, fewer last-minute staffing surprises, and clearer manager accountability.
Monday morningReview
- Reservations, events, or internal requests have unclear owner or next action.
- Guest or client history is captured but not reliably reused.
- Service recovery is handled but not reviewed as operating learning.
06 / Diagnostic ladder
Two ways in.
Start with the diagnostic and decide after Session 1. Or start the Advisory now; the diagnostic is included.
Hospitality Executive Diagnostic
A private adaptive interview, readiness score, opportunity model, operating constraint map, 90-day path, and executive report.
$1,995 One-time Executive DiagnosticCredited in full toward the 90-Day Advisory within 30 days
- Private executive interview
- Hospitality readiness score
- Guest operations opportunity model
- Operating constraint map
- 90-day path and executive report
- Report walkthrough on Zoom: Session 1 of the Advisory, included
90-Day Advisory
The diagnostic, then six working sessions over 90 days with the person who built it.
$14,950 Founding rate: $8,950 for the first five clients or through 31 Dec 2026, whichever comes first. The diagnostic is included.- The Executive Diagnostic, run the moment you start
- Session 1: the report walkthrough on Zoom, with the people responsible for the top levers
- A written 90-day operating plan after Session 2
- Sessions 2 to 6: one lever per session, working sessions, not reviews
- A direct line between sessions, reply inside two working days
- Re-scored at day 90: a before-and-after report and an updated board memo
- A tool shortlist per lever from the AI Lens, no vendor affiliation
- Founding cohort: a named case study and one reference call in exchange
07 / The questions executives actually ask
One number you stated, one benchmark we name, one capture rate we show. All three are printed next to the figure. If you cannot state the number, there is no figure.
No. It is an adaptive interview that asks for evidence. It changes based on what you say.
No. Twenty minutes and your own knowledge of the property.
You. Your answers generate your report and are not used to train public AI models.
Then the report says so, names what has to change first, and you have saved yourself from buying tools that would not have paid.
Session 1 on Zoom, included. Then, if the opportunity is real, the 90-Day Advisory. If not, you are done and you have the read.
About 20 minutes. Most people finish in one sitting.